Engaging and Working with Men: Programme insights and key considerations for the agricultural sector – USAID (2016)

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USAID, 2016 – 8 pages

This technical brief focuses on how to engage men in WEE programmes. It presents guidance on the effective engagement of men in programming to achieve WEE and gender equality outcomes in the agricultural sector using a market systems approach. The brief establishes five key considerations for this engagement:

  • Help men identify and act as allies
  • Address gender directly
  • Work through cooperation, not only through isolation
  • Amplify the influence of role models
  • Do no harm